Hey, it’s Dean again. One of the most powerful words in the English language is “because.” Studies have shown that when you ask a person for something, or ask them to do something, they are much more likely to go along with it if you provide a reason for your request. The word “because” is how you link the request to your reason.

Example: You’re waiting in line at the supermarket. You’re only purchasing a couple of items. There are people in front of you with fully loaded shopping carts.

If you were to ask the people in front of you, “Can I cut in front of you?”, you’d be likely to get a bunch of dirty looks and no one would budge.

Instead, try saying, “Excuse me, but I’d like to pay for my two items really quickly, because my car is double-parked outside.”

Chances are, they’ll go along with your request. No problem. It’s a funny quirk of human nature that when we provide a logical reason, and our request sounds reasonable enough, people tend to accept it without.

The same principle can be used when approaching and talking to women.

The Wrong Way: “Do you mind if I ask you something?”

The Right Way: “Hey, I’d love to know where you got that ring, because my friend Jennifer’s birthday is coming up and I’m trying to pick out a cool gift…”

Or, when getting her phone number…

The Wrong Way: “So, can I have your phone number?”

The Right Way: (as you take your phone out of your pocket and start typing in her name) “I should get your number, because there’s a party coming up that I know you and your friends would love to go to.”

Or, when you want to take her back to your place…

The Wrong Way: “Do you want to come back to my place?”

The Right Way: “Let’s go back to my place, because I want to show you that (fill in the blank) we talked about.”

The “reason” you attach to “because” could be anything interesting, or something you talked about earlier. The important thing is that you provide a concrete reason for her to follow along with your suggestion, and use the word “because” to set it up.