Now I want to explain another fundamental concept that you must learn and start applying because when you do, women will be intrigued to meet you before you ever walk up to them!

What I’m about to share with you should eliminate the silly concerns that hold a lot of men back from approaching namely, that you’ve got to be wealthy, famous, or exceptionally “handsome” to get attractive women interested in you.

If you’re going to develop the bulletproof confidence that is necessary to become an “approach machine” a guy who doesn’t even think twice about walking up to a hot girl and talking to her it begins with understanding a key difference between men and women.

Knowing this difference should give you some positive encouragement because contrary to what most guys think, women are not grading you right away based on your height, your looks, or your financial status.

It’s guys who judge women based on their looks. (We’re actually the shallow ones not women! Hard to believe, I know, but true.) When you’re at a bar, and you see some hot chick with an incredible body, do you wonder about her personality? Do you think to yourself, “I might want to have sex with that hottie, but first, I need to know about her goals and ambitions in life?” Do you think, “she’s got a perfect ass, but wait…what if she’s not cool?”

No! You size her up based on her appearance. Big tits, a pretty face, or a nice pair of legs are usually enough to make us want to buy her a drink or propose marriage! Her appearance is what makes you interested in talking to (and hopefully, at some point in the future, sleeping) with her. As men, our programming is simple and straightforward: if she looks good, we’re interested. If she’s hot (or has an unbelievable pair of tits), we’re extremely interested.

Her background, what she does for a living, her hobbies, her personal goals, etc., don’t even enter into our thought process at that point.

Of course, as men, we have our different preferences as far as what physical type (or ethnicity) we find most attractive in a woman, but first and foremost it’s how she looks that is going to capture our interest and motivate us to try to get her into bed.

Women are fully aware of how we think, and this is why they spend so much time and care trying to perfect their appearance! Their make-up, hair styling, and outfits (and possibly their artificially large breasts) are all calculated to draw our interest.

We grade women on looks. We know this. They know this. But what is less understood is how women actually grade men…

Here’s the big secret, guys: women are not going to use your looks as a reason to qualify or disqualify you.

Now, if you have poor personal hygiene, a terrible hair cut, you’re still dressing like it’s 1993, or you have some other obvious physical flaw, she may disqualify you on those grounds (and I don’t blame her). But as long as you’re well-groomed and presentable, you’ve pretty much got the “looks” part covered.

NOTE: Stylishly casual is the look that works best for most guys. You can’t go wrong wearing a cool pair of designer jeans, nice shoes, and a button-down shirt or fashionable tee-shirt. Don’t over dress. The guys who wear suits to nightclubs, or a lot of fake “bling,” may think they’re the best-dressed guys in the room and are conveying that they have money and status, but usually, they just look like they’re trying too hard.

The celebrities I see all the time partying in clubs own numerous designer suits, I’m sure, but when they’re out having a good time they’re usually wearing a stylish pair of jeans, a fresh-looking pair of sneakers, and a designer tee-shirt.

OK, so if women aren’t grading you on your looks, how are they assessing you when they first notice you? They do it by gathering a sense of your social status. In the eyes of women, men rank in different places on the “Male Dominance Scale.”

I’ll explain how this works in a moment, but before we go further, remember this:

#1 The male brain is hardwired to base attraction to a woman on her looks. Specifically, this is a “look” that indicates youth, health, and fertility. Your brain is thinking in terms of women that can carry your seed and ensure that your genes live on into the next generation. It doesn’t matter whether you are consciously looking to find a wife, or a woman to have kids with, at this time. Your brain is calling the shots.

You are going to be most attracted to the women that display the physical signs that they are a potential carrier of your seed. Youth and beauty are the big ones. A woman who is young, healthy, and fits our definition of beauty is the best candidate to produce your children.

Her personality, her job, and whether she loves your favorite band or filmmaker do not factor into this “primal brain” equation. I’m talking about the primal reasons behind male/female attraction

#2 The female brain has been hardwired, over thousands of years of evolution, to seek out men who can provide safety, security, and stability. Her biological priority is not to find a man who is tall, or looks like Brad Pitt, or has a particular type of job. Her goal is to partner with a man who can offer safety and security as she fulfills her genetic mission: to have healthy children, and to have her and her children be protected.

I realize this all sounds pretty heavy and scientific. But it’s true: even when you’re drinking beers at a bar, and you strike up a conversation with the girl standing next to you, your brain and hers are conducting evaluations of each other that you’re not even aware of.