This is an expression you often hear in regards to relationships. Girls complain about not spending enough of it with their boyfriends; guys wish they could have more of it with the women they lust after. But here’s a news flash, fellas: the most important quality time a Mack can spend is with himself. When he’s on his own, the Mack is constantly exploring new subjects and expanding his knowledge of subjects, particularly those that are of interest to women. This is a way of life that you must incorporate into your daily routine.

All women appreciate music on some level; we’re sure you do, too, but your perspective may be limited. Install iTunes on your computer, if you don’t already use it, and take some time to browse through the new music releases online. Listen to some sample clips. Maybe none of them inspire you to make a purchase, but at least you’re aware of what’s out there and being listened to whether it’s the latest pop sensation, or an indie band that’s got buzz on the underground rock scene.

You may not like rap music, but you should at least have a basic knowledge of who the top-selling hip hop artists are. The next hottie you meet might be passionate about that music, or love the hit song of the moment. You might be a diehard classic rock fan, but you’ll seem dated and out of touch if you have no idea about the biggest rock bands of today. This knowledge can be gained in minutes from any number of Internet sites. If you’re at a bookstore (or surfing amazon.com), spend some time checking out the new bestsellers. A great Mack question is, “What book are you reading right now?” or “I’m taking a trip to the book store tomorrow. Any titles you would recommend I pick up?” Women find these types of questions refreshing, and by asking them you’re revealing something positive about yourself (that you’re a literate, intelligent guy)

If you’re interested in improving your appearance and as a Mack, you should always be upgrading visit some trendy clothing stores the next time you’re at the mall. You don’t need to drop a bundle on clothes or start sporting a radical new look. (We’ll give more advice on this subject in our “Mack Style” chapter.) But start learning about the hot new brands, and the looks that are in style right now for both men and women. Use the sales people as a resource for information.

These are more than interesting conversational topics. You’re also demonstrating that you’re out there on the scene, keeping tabs on the latest styles and trends whether it’s the new nightclub in town, a restaurant you discovered that has the best sushi you’ve ever tasted outside of Japan, a sneak preview you saw of an upcoming movie, or a best-selling book you picked up yesterday. The Mack is a source of information on whatever is new and hot.